POSTERS FOR THE PEOPLE

In the first week of lockdown, we launched a huge billboard-sized Thank You to our wonderful frontline workers. The response to the Morag Myerscoughs billboards was so overwhelming that we decided to take it to the next level and invited 7 more artists to join us on a Posters for the People campaign. 

Initially, we tried to take a traditional approach to a nationwide campaign but unfortunately, the big corps were not up for art not ads. So decided to do it our own way and in conjunction with FYI, Pop Art Media and Leeds City Council we took over 450 poster sites in Leeds alongside the launch of our banner shop in the hope that they would create a people-powered international campaign.

In Good Company brought together a group of seven artists including Morag Myerscough, Studio Build, Luke Tonge, Rebecca Strickson Illustration, Anthony Burrill, FYI, Craig Black and Risotto Studio to create a campaign to bring joy, art and colour to the streets during Covid 19.